Stokonomics

Stokonomics

Life in pursuit of stoke

Sto·ko·nom·ics

/stoke - ōŋ - ˈnäm - ıks/ (stoke “ō” nomics)

the branch of knowledge concerned with the creation, expenditure, and transfer of stoke.

Welcome to Stokonomics where we explore surfing as a means to find stoke, a source of exploration, and a way of life.

This members-only newsletter delivers:

  • Surf adventure stories from around the world
  • Investigations into the mysterious phenomenon of stoke
  • Shared lessons on how embracing surfing can lead to a life well-lived

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Recent entries

Random

Sugar On My Tongue

Surfing is like sugar. It comes in many forms and, at least for me, has a predictable affect on the brain. When sugar hits my tongue I get an immediate reward shortly followed by a strong craving for more. I can't remember a single surf se…

Beat it Predator!

Stories

Beat it Predator!

*Hey, yoo, I've been out of the water for a few weeks. Recording these notes doesn't help my froth, but it does remind me how nice it is to be able to travel and surf new breaks with low crowds. So I'm thankful for that.* *After last week'…

About the author

I'm a writer attempting the impossible: capturing the ever-elusive stoke. This endeavor has taken me around the world—from China to Central America, Africa, and beyond-helping me see a more realistic picture of our globalized planet. It has also forced me to investigate the smallest details, like how foot flexibility solves a problematic bottom turn.

In my pursuit of stoke, I've optimized my life around surfing. The stories, reports, and reflections here explore my lessons learned in the lineup and how they translate to a life well-lived.