Sto·ko·nom·ics
/stoke - ōŋ - ˈnäm - ıks/ (stoke “ō” nomics)
the branch of knowledge concerned with the creation, expenditure, and transfer of stoke.
Welcome to Stokonomics where we explore surfing as a means to find stoke, a source of exploration, and a way of life.
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Random
Surfing is like sugar. It comes in many forms and, at least for me, has a predictable affect on the brain. When sugar hits my tongue I get an immediate reward shortly followed by a strong craving for more. I can't remember a single surf se…
Stories
A few minutes before first light we were at the base of the pier ready to paddle out. We were sure we'd beat everyone else by at least 15 minutes. By my calculations it was enough to catch at least one uncontested set wave. *Most* of the c…
I'm a writer attempting the impossible: capturing the ever-elusive stoke. This endeavor has taken me around the world—from China to Central America, Africa, and beyond-helping me see a more realistic picture of our globalized planet. It has also forced me to investigate the smallest details, like how foot flexibility solves a problematic bottom turn.
In my pursuit of stoke, I've optimized my life around surfing. The stories, reports, and reflections here explore my lessons learned in the lineup and how they translate to a life well-lived.